Site Navigation

A Plug-and-Play Path to DCC

As international commerce expands, merchants and consumers are seeking ways to reduce friction during the sales process and allow buyers to pay in their preferred home currency. Dynamic Currency Conversion (DCC) offers an answer to a critical question merchants face: How do we make international transactions easier for customers and more profitable for our business?

Building on a 20-year partnership, Verifone and Fexco have simplified cross border/international transactions by creating a fully integrated, future-ready payment processing solution that gives merchants the tools they need to easily implement DCC as part of their existing infrastructure. DCC automatically delivers added revenue from international payments, with no extra currency management required from the merchant. At checkout, consumers have the flexibility to pay in their home currencies for greater confidence and clarity.

Here’s a closer look at how Dynamic Currency Conversion adds value for merchants, and how Verifone and Fexco have partnered to seamlessly deliver this solution to customers.

An enhanced customer shopping experience that generates additional merchant revenue 

When a consumer travels or makes an online purchase from an overseas merchant, DCC enables them to pay in their home currency. For example, an American traveling in the United Kingdom can choose to make purchases in a retail outlet or settle a hotel stay in US dollars. The exchange rate is locked in at the time of sale.

Buyers know exactly what they’re paying with complete cost transparency, and transactions remain free from undisclosed charges or fluctuations in exchange rates. Merchants are guaranteed settlement in their base currency and fully protected from exchange rate fluctuations that can make pricing especially challenging within their online environments.

“DCC is FX without the fuss,” says Alan Graham, Managing Director of Currency Conversion Solutions at Fexco.  “It transforms every international card transaction into an opportunity - delivering a superior customer experience and generating extra revenue for merchants, all without adding any cost to the cardholder.” 

DCC allows merchants to focus on what they do best: selling products and serving customers, without having to concern themselves with the complexities of FX-related challenges when pricing for international customers.

How DCC benefits merchants

Dynamic Currency Conversion drives revenue, but it also plays a key role in addressing the most critical challenges that merchants face when dealing with cross-border commerce. These include:

Reducing payment disputes and chargebacks 

By giving customers full visibility of the exchange rate at the time of purchase, DCC helps prevent bill shock when their statement arrives. This transparency improves the customer experience and reduces the likelihood of chargebacks, saving merchants time and operational effort.

Offering real-time visibility on international customers 

DCC provides access to built-in analytics. Merchants can see where international customers come from and when. For example, if an area expects to receive an influx of visitors from a specific region in connection with an event, that intelligence allows businesses to make strategic investments. These insights can drive inventory decisions and targeted promotions around global holidays so that merchants are better able to serve key customer segments.

Smoother and faster checkouts mean greater customer satisfaction and loyalty

Recent research shows that 99% of cross-border buyers expect to be able to pay with their preferred method, while 94% expect transactions in their home currency. The same research reveals that if transactions go poorly and a merchant has to try to process payments multiple times, 55% of customers will abandon their cart or give up on a purchase. Repeated payment attempts create friction and uncertainty, and customers worry about being double-charged, lose trust in the checkout experience, and quickly decide the purchase isn’t worth the hassle. 

When customers understand pricing clearly in their own currency, they check out faster, are less likely to abandon their purchase, and demonstrate stronger loyalty over time.

A partnership built for seamless transactions and scalability

Faster revenue recognition and better customer experiences are major selling points. But when merchants decide to implement DCC, it’s important to consider how easy it is to deploy across global store networks, integrate into payment systems, and provide insights that can help inform business practices. Verifone and Fexco’s partnership is rooted in hardware solutions and trusted point-of-sale capabilities, with DCC capabilities already built into every transaction once a merchant chooses to activate it.

"By embedding DCC directly into our platform, hardware, and gateway, we’ve created new opportunities for merchants to capture valuable revenue streams. Plus, Verifone has upgraded their shoppers’ experience - no extra effort required. Together with Fexco, we’re making global commerce as simple as a local transaction.", said Timothy Aden, EVP, Global Partners, Verifone.

Today, the two companies partner to deliver a DCC solution that’s native to the platform, the hardware, and the gateway. For merchants, Verifone and Fexco offer an end-to-end DCC solution that accelerates time to market and reduces friction. There’s no need to buy new terminals or add the challenges of unknown third parties into the payment ecosystem.

“Together, we’ve created something that simplifies the complex,” said Graham. “For merchants, that means faster rollouts, clearer reporting, and measurable returns both in terms of revenue and customer satisfaction.”

DCC by the numbers: a look at the data

According to research conducted by Qualtrics,  DCC offers several benefits to both customers and merchants:

●    86% of customers value seeing prices in their home currency.

●    79% show greater loyalty when given the choice to pay in their home currency. 

●    82% of merchants report a measurable sales lift after implementing DCC, some as high as 11%.

Thousands of active merchants across the globe are already enjoying these benefits with many more adopting the technology daily. A major multinational retailer recently worked with Verifone and Fexco to roll out DCC across their 800+ stores with a presence around the United States. With the platform’s end-to-end integration, the rollout was completed with minimal disruption. A two-week pilot across four stores was immediately followed by a nationwide roll-out, delivering immediate returns.

After seeing the simplicity and results firsthand, the retailer’s global team quickly prioritized expansion into new regions. “They moved up timelines because the impact was so immediate and compelling,” Graham notes.

Looking ahead: where DCC is going next

In the future, DCC will only become more critical as global transactions and cross-border business grows. Verifone and Fexco are working together to bring DCC capabilities to new markets and new payment formats, including mobile and tap-to-pay. Ultimately, merchants working with these payment solutions will confidently be able to offer DCC anywhere the customer shops, whether it's in-store, online, or through emerging formats.

On the roadmap, there’s deeper exploration on how AI and machine learning can further personalize and streamline payments and checkout. By analyzing multiple data sources in real time, future DCC could be even more tailored to the cardholder, optimizing conversion and trust.

“We’re building toward a world where DCC is as ubiquitous and built-in as card payments themselves,” said Graham.

Getting started with digital currency conversion 

DCC offers new approaches to managing cross-border transactions and delivering a seamless experience to customers visiting from around the world. Choosing a solution that’s powered by Verifone and Fexco offers modern infrastructure, built-in integrations, and data-focused insights that help merchants to run a more successful business. For global merchants, it’s never been easier to take international transactions to the next level.

Learn more about how Verifone helps merchants worldwide unlock new revenue and deliver better customer experiences.